Running a business in 2018

It’s 2018! The era of influencers and the “internet famous” is here. Technology that seemed like the dreams of Hollywood directors and comic book writers have become a reality; science fiction has started to look more and more like facts. AI’s like Siri (iPhone) and Bixby (Samsung) will soon do more than just schedule meetings and search the internet for us and social media continues to change the way people interact with one another… We live in promising times.

Launching and running a new business has never been easier. All you need is your Smartphone, a good idea and a connection to the internet and you’d have a viable business on your hands.

Let’s take a brief look at 3 platforms on which you can launch your business from in 2018:


With over 2.2 billion monthly active users and over 1.32 billion daily active users, Facebook is by far the biggest social media platform to date.

This means that with the average user accessing Facebook eight times per day, you have billions of opportunities to reach your target market daily and with new tools like ‘Market Place’ selling your product on Facebook is just a click away.


What started off as a fun way of sharing moments with loved ones, has evolved into a platform on which one can not only establish, but even run a company.

Ever wish that you could email a public figure, but didn’t know how to reach them? Use Direct Messaging (DM’s) to connect directly with anyone that uses the platform or tag them in your photos to grab their interest.

Whether you choose to use it as your online portfolio, a tool to advertise or even if you choose to run your business from this platform, Instagram is a must have.


Twitter is known as a “micro-blogging” service, but with 336 million monthly users, there’s nothing ‘micro’ about it.

Similar to Instagram’s DM’s*, you can “tweet” anyone who uses Twitter or tag them in a post, which will notify them of your pending communication. With Twitter becoming known as business peoples’ preferred social media platform, it’s the perfect way to reach out to high rollers.

These are just a few of the (obvious) reasons as to why Social Media is an essential and intricate part of running a business, in the modern world. Business growth, networking & numbers will soon be influenced and determined by your online presence. Don’t get left behind… Let Bird & Bear help you move forward!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s